Engaging Customers on Social Media

 

Over half the world’s population now uses social media.

If you do not engage with customers across the different social media platforms, you are missing out on a great opportunity to promote your business for free.

If you want to learn more, follow our short guide on finding and meeting your customer’s needs online.

Know Your Audience

Before you can reach out and engage your customers on social media, you need to understand who they are. It would help if you got to know them so you can know who you are talking to.

The best way to do this is to create personas—characters representing the target demographics of your market. Building these persona profiles is a key part of any digital marketing strategy.

Analyze your audience and dig deep into any data that social media platforms provide you about your followers. Interview them and observe their behaviors. Group them by age, activity, and interests, and then tailor your content specifically towards different groups.

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High-Tech with a Human Touch

Do you remember having your fingers slammed in the car door as a kid? Or maybe you were scolded by your parents for scratching the car next to you when the wind blew the door open. How about seeing someone balance on one leg trying to pry a heavy door open while holding four grocery bags? It's safe to say we've all experienced one of these real-life "door struggles." And for those in the northern states, add dealing with frozen-shut doors to the list!

While there are too many scenarios to chronicle the inconveniences of manual car doors, there is an unsung hero working behind the scenes with automakers to resolve these issues for good.

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What to do after a data breach?

A data breach is just about the scariest thing that can happen to your business's or organization's technology.  It's an assault and it can feel very personal. Depending on what you do next can actually make the situation worse or quite a bit better. Here is an article from the Federal Trade Commission with general advice on how to proceed. It can be useful in developing an internal plan of protecting your information and how best to proceed in the event of a breach.

And please call The Computing Center immediately. We can be of help even if you know how to proceed. We can be the 2nd opinion and also can use our resources to confirm the plan. 

You just learned that your business experienced a data breach. Whether hackers took personal information 

from your corporate server, an insider stole customer information, or information was inadvertently exposed on your company’s website, you are probably wondering what to do next.

What steps should you take and whom should you contact if personal information may have been exposed? Although the answers vary from case to case, the following guidance from the Federal Trade Commission (FTC) can help you make smart, sound decisions.

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Choosing Accounting Software

 

 

How to Choose and Set Up Small Business Accounting Software
Editors Note - Most companies and organizations already have some kind of accounting/bookeeping software. Newly formed organizations get to pick and each year, several Computing Center clients review what they are using and consider making changes. This HP Tech@Work article reviews the basics and some of the more popular software titles.
 
The U.S. accounting industry saw more than $110 billion in sales in 2020, proving that many businesses still prefer to outsource some of their financial services to professionals. But what if you want to use software to keep it in-house? That’s a possibility, too.
 
The market for U.S. accounting software reached $3,759.4 million in 2018, with strong growth projected, especially in cloud-based services. Here’s more about the most popular services available today and how you can pick the right one for your company. 

What is small business accounting software?

Small business accounting software is designed to help businesses keep good financial records, including income and expenses. It also provides simplified reporting and planning tools to help you see the health of your business at any time. It can be stand-alone, where you input all the data yourself, or it can connect to your financial institutions’ data to automate populating the fields.
 
Most people use double-entry accounting, however, to ensure that what you enter matches what your bank or credit card statements report. Software can also help companies stay compliant with the tax or payroll code.
 
Today’s online accounting software for small businesses comes in a variety of forms. There are the more traditional disks and downloads, but there are also cloud-based solutions that provide immediate access to your bank accounts, payroll, and tax information.

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Covid-19 May Have a Positive Impact on Household Dynamics

(NewsUSA) - Turns out a lot of us actually like certain changes we've made in our lives while holed up at home since the coronavirus hit.

No, we're not talking about what turned out to be the not so stop-gap measures experts usually cite in arguing the entire world has been forever transformed due to COVD-19. Telemedicine. Telemeetings. Fist bumps -- well, okay, maybe not fist bumps, but (sadly) "handshakes may be one of the last things to come back," the Boston Globe reported.

Instead, a new survey of U.S. adults aged 18 and over provides rare insight into what could be the pandemic's long-term impact on individual household dynamics.

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