(Editor's Note: This article caught our eye and of course what did we do? We searched ourselves using Bing instead of Google, just to be cute!! Doesn't matter which search engine or social media site you use. Your online persona is more important than ever! Check them all out.)
How does the world see you? It may not be the way you see yourself. Either way, it's time you find out!
Recently I typed my own name into a series of search engines to see how well known I was. Surprise surprise! I learned in England I am a soccer star with adoring fan clubs and celebrity status; in New Zealand I'm a playwright, author and editor. Stateside I am either a Gastroenterologist in Kalispell, Montana or a gospel singer with 4 CDs to my name in Ohio. Who knew!
My point? We need to know how our customers regard us. Is there market clarity or market confusion? Are customers as clear about who we are and what we can do for them as we are? If not, it's our responsibility to send a clear and consistent message about who we are and what's special about us.