There are certain pages every website can’t be without. A small business’s site needs to give visitors what they are most likely to be looking for.
If you’re getting a website together for your small business or reinventing an existing site, take a look at the five essential pages every small business website needs. We include three other recommended pages as well.
Your homepage is the virtual lobby of your business, the first thing people notice when they visit the site. It’s therefore vital that your homepage presents your business in a professional and engaging light. Make a great first impression!
As research from the Neilsen Norman Group highlights, you have less than 10 seconds to convey your value proposition. Get to the point about what your business is about. Keep words concise, punchy and compelling to hook visitors and get them to explore deeper into your site.
Back in the dark ages (1990s) selecting a website domain name was kind of random. Some names were obvious. Others were simple contractions – like The Computing Center becoming www.compcenter.com. Today, it’s a lot more complicated and sometimes it appears that all the good domain names are already taken. Not so…read on.
I'd be a zillionaire if I earned a dollar each time someone complains that all the great domain names are already taken. It's just not true, however. Even in a highly competitive industry, you can think up original, appealing domain names for businesses by using naming tactics that few people use, such as these:
1. Focus on results. What is the outcome or end result that people want to have from buying a certain product or service? How do they feel when they have finished the transaction? My own company name, Named At Last, falls into this category.