Fundamental Aspects of Internet Marketing

So, you've decided to take the plunge and run an Internet marketing campaign. It can be targeted to a very select audience - hopefully an audience that's interested in your product or service. Here's some fundamentals regarding Internet marketing, what's important and what not to forget!

Effectively promoting and marketing a product, service, website, or brand online can be quite the challenge in today’s competitive environment, requiring a multi-faceted approach and a significant investment of at least time and effort.For companies that are serious about getting their brand name out there on the World Wide Web, paying an experienced team of experts to do all the hard work seems to make the most sense from an investing standpoint. Still, even with an extensive advertising budget, simply deciding what to invest in first can seem like a daunting task when you’re just starting a campaign from scratch.

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This is why People Fear the Internet of Things

The "Internet of Things" (IoT) is a fast growing segment of all techonologies.  Being able to connect to your home thermostat, remotely lock (or unlock) your front door or operate a surveillance camera in your home or office all are very intriguing.  But like a lot of things - Danger Lurks!  

The following article from "Krebs on Security" is fairly dense reading, but does a great job of describing many of the potential security issues surrounding the IoT.  Like many issues involving Internet techologies, there are ways to do things right.  Usually, they are not the easiest to implement and rarely are they inexpensive, however we caution all our clients to make sure that the fancy new gizmo that you want to add to your network doesn't inadvertantly create an enormous security hole!

Imagine buying an internet-enabled surveillance camera, network attached storage device, or home automation gizmo, only to find that it secretly and constantly phones home to a vast peer-to-peer (P2P) network run by the Chinese manufacturer of the hardware. Now imagine that the geek gear you bought doesn’t actually let you block this P2P communication without some serious networking expertise or hardware surgery that few users would attempt.

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Are you feeling disconnected

 

These days, a notebook without an internet connection is like a bicycle without pedals. You can still use it, but you won’t get very far. That’s why it’s all the more frustrating when you lose your wireless internet connection and your IT department or helpful officemate aren’t there to provide a quick fix.

A savvy user, however, doesn’t have to be at the mercy of other people’s schedules. With a few simple troubleshooting tips—and a basic understanding of how your wireless network is set up—you can easily take care of many common issues yourself and quickly return to peak productivity. Here’s how [1].

Looking for trouble

Fixing your wireless internet connection is in large part a process of elimination. You need to check each link in the chain that takes you online and determine which link is—or is not—causing the issue. For most environments, you’ll find the problem in one of these four areas:

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7 Steps for Safer Surfing

You might not think about it when you’re browsing the web, shopping online and interacting on social media, but you are the first line of defense against cyber security risks. The power to be safe is in your hands, and at your fingertips. Developing and maintaining good habits can make online activity much safer, and more enjoyable for you and your colleagues.
 
The following 7 good habits take only minutes to learn. and are easy enough to incorporate into your daily work life.

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The Internet at 25

Forty-five years ago this July, man first stepped on the Moon.  Just 25 years ago, what we know as the Internet was born.   In some ways, landing on the Moon led to development of the Internet.  But, that’s the story of the technology.  What’s really interesting is how the Internet has affected our society, both in US and around the world, how we conduct business, and most of all, how we all communicate.

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