If you operate a "local business" (meaning one that gets most of its customers from your local area), don't overlook the Internet as an important way to attract new customers and stay top of mind with existing customers or past customers.
According to Google research, having good online information gets more people to shop in brick-and-mortar stores and businesses.
For local businesses, there are some specific steps to take to make sure that your business can be found by searchers in your geographical area. Because after all, you want local shoppers. So being found by local searchers is the name of the game for you — not just Web visibility in general.
So, you've decided to take the plunge and run an Internet marketing campaign. It can be targeted to a very select audience - hopefully an audience that's interested in your product or service. Here's some fundamentals regarding Internet marketing, what's important and what not to forget!
Effectively promoting and marketing a product, service, website, or brand online can be quite the challenge in today’s competitive environment, requiring a multi-faceted approach and a significant investment of at least time and effort.For companies that are serious about getting their brand name out there on the World Wide Web, paying an experienced team of experts to do all the hard work seems to make the most sense from an investing standpoint. Still, even with an extensive advertising budget, simply deciding what to invest in first can seem like a daunting task when you’re just starting a campaign from scratch.
The "Internet of Things" (IoT) is a fast growing segment of all techonologies. Being able to connect to your home thermostat, remotely lock (or unlock) your front door or operate a surveillance camera in your home or office all are very intriguing. But like a lot of things - Danger Lurks!
The following article from "Krebs on Security" is fairly dense reading, but does a great job of describing many of the potential security issues surrounding the IoT. Like many issues involving Internet techologies, there are ways to do things right. Usually, they are not the easiest to implement and rarely are they inexpensive, however we caution all our clients to make sure that the fancy new gizmo that you want to add to your network doesn't inadvertantly create an enormous security hole!
Imagine buying an internet-enabled surveillance camera, network attached storage device, or home automation gizmo, only to find that it secretly and constantly phones home to a vast peer-to-peer (P2P) network run by the Chinese manufacturer of the hardware. Now imagine that the geek gear you bought doesn’t actually let you block this P2P communication without some serious networking expertise or hardware surgery that few users would attempt.