Scammers try to contact people in many ways. They call, email, put ads online, send messages on social media and more. If you own a small business, they’re trying to contact you, too.
Lately we’ve been hearing about scammers who reach out to small businesses through Facebook messages. People have reported receiving messages on Facebook telling them that they’re eligible for – or that they’ve won – a business grant. If you get a message like this through your personal Facebook account or on your company’s page, don’t respond. It’s a scam. The government won’t contact you on social media to offer you money.
What your business can learn from Selfies
Selfies have become a dominant force worldwide. The word was named the Word of the Year 2013 by Oxford Dictionaries after there was a 17,000% increase in the use of "selfie" over the course of the year. In August “selfie” was accepted into the ultimate word bible: the Scrabble dictionary. On Twitter, #selfie yields thousands of results each hour. And whether or not your business has any reason to post a selfie or use the hashtag, selfies prove the power in following trending topics and finding opportunities to enter popular conversations.
But whether or not it's a fleeting trend or here to stay, the selfie is much more than a vain expression of ourselves. Its virility, its ability to engage wide audiences, and the way it humanizes even the most polished personas offer three lessons for your business.
Using Forums to Drive More Web Traffic
Editor's Note: Anyone who uses their website to promote their business or organization can use more traffic. We found this article that talks about using forums for improved networking thereby gaining more traffic to your websites.
One thing that can help you drive more traffic to your web sites and blogs is by making use of all the forums online. It doesn't matter what niche your site is in because there will usually be at least one pertinent forum you can use. Because the popular forums have thousands of members they can likely provide your web site with more traffic as can using several forums at once. Finding the most effective means of driving more traffic to your web site using forums is the topic of this article.
An important point to mention when promoting on forums is that your likely traffic will be coming from more than one source. Firstly, you will hopefully get site visitors direct from the Internet forum itself. Online forum users might be interested by the link to your web site when they see it and go and check it out. This is a traffic source that will be interested in what you are marketing as they belong to a forum that focuses on your niche area. The next way to build more traffic is that every time you make a comment on a forum or ask a question, you will be building links to your site which will help you get higher search engine rankings.
Getting customer emails
Do you run an onlne business? Do you have customers that you'd like to regularly email? Read on!
"Putting a sign-up box on your home page should be the first thing on anybody's mind when they start an online business."
— Louis Jay, President, Health4her
If you're like most small-business owners, you need a generous supply of potential customer names and email addresses to effectively market your offerings online.
The good news is you don't have to deceive or spam people to get them. The bad news is that too many others have already taken that route, giving online marketing a shady reputation.
Unlike the offline world, where consumers get junk mail daily and simply toss it into the recycling bin, unwanted email messages offend people and trigger nasty replies. People are more protective than ever of their email addresses.
"Spammers have made it bad for the rest of us," says Derek Scruggs, an expert on permission-based email marketing. So you shouldn't be one yourself; there are enough already out there.
Security Habits of Effective PC Users.
You might not think about it when you’re browsing the web, shopping online and interacting on social media, but you are the first line of defense against cyber security risks. The power to be safe is in your hands and at your fingertips. Developing and maintaining good habits can make online activity much safer and more enjoyable for you and your colleagues.
Here are a number of good habits take only minutes to learn and are easy enough to incorporate into your daily work life.
Create strong passwords
Passwords are usually the first, and sometimes only, protection against unauthorized access. They are the keys to your online kingdom, so keep these guidelines in mind.
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