#hashtags 101

It’s a simple symbol: two lines intersecting two lines. It’s been called the number sign, the pound sign and the hash mark. It’s used for different purposes in linguistics, mathematics and computing. Of course, we’re talking about the # symbol. It’s a simple sign, but one with growing influence.
 
Today, the # symbol is used to create “hashtags” in social media posts on sites like Twitter and Facebook. A hashtag is the # symbol followed by a word or phrase.
 
Hashtags create a system for grouping messages and allow social media users to see content, such as tweets, from people they do not follow. If you search #cats on Twitter, you’ll see cat content from around the world—and there is a lot of it.
 
Exploring topics using hashtags is simple. On Facebook and Twitter, hashtags are clickable—so you just have to select the hashtag within a post to view more about that topic. You can also search using hashtags (as opposed to traditional keywords), but there is a difference between keyword and hashtag queries. A hashtag is usually written without spacing and might not contain normal words. That means searches for “#ILoveCats” and “I love cats” will generate different results.
 
When you use hashtags, you’re more than simply sending a message into a larger pool for others to see; you are joining a conversation. Whether referring to sporting events, political affairs or breaking news, your voice can be heard.

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The phenomena of #hashtag

It’s a simple symbol – two lines intersecting two lines. It’s been known as the number sign, the pound sign and the hash mark. It’s used for different purposes in linguistics, mathematics and computing. Of course, we’re talking about the # symbol. It’s a simple sign, but one with growing influence.

Today, the # symbol is used to create “hashtags” in social media posts on sites like Twitter and Facebook. A hashtag is the # symbol followed by a word or phrase.

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Go Google Yourself

(Editor's Note:  This article caught our eye and of course what did we do?  We searched ourselves using Bing instead of Google, just to be cute!!  Doesn't matter which search engine or social media site you use.  Your online persona is more important than ever! Check them all out.)

How does the world see you? It may not be the way you see yourself. Either way, it's time you find out! 

Recently I typed my own name into a series of search engines to see how well known I was. Surprise surprise! I learned in England I am a soccer star with adoring fan clubs and celebrity status; in New Zealand I'm a playwright, author and editor. Stateside I am either a Gastroenterologist in Kalispell, Montana or a gospel singer with 4 CDs to my name in Ohio. Who knew!
 
My point? We need to know how our customers regard us. Is there market clarity or market confusion? Are customers as clear about who we are and what we can do for them as we are? If not, it's our responsibility to send a clear and consistent message about who we are and what's special about us.

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OMG is this you in the video?... and other social media scams

How many friends do you have on Facebook? Can you really say that you know more than 20 percent of them well? Social media is an incredible tool for connecting people despite physical distance and other real life barriers—but can you fully trust all the communications you receive from these seemingly legitimate online personas? 

The interconnected nature of social media is also its risk. Social media sites are an attractive playground for people trying to hawk pyramid schemes and scammers are quick to abuse your private information, whether to make money or for malicious reasons. Facebook recently disclosed that it has found 14 million accounts churning out spam and scams. Fake profiles are also flourishing on Twitter, where they are sold as followers or used for shady tricks. 

Scams almost always come from social media "friends" so it is important to be aware of the lurking dangers.

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If I only read my junk mail

(Editor's Note:  We have known Jane Cage for well over 20 years as a business owner and now the Chief Operating Officer of Heartland Technology Solutions.  She's based in Joplin Missouri and has been very active in her community rebuilding after the devestating tornado in 2011.  It's really nice to see that Jane has kept her sense of humor.)

 If I only read my junk mail, I wouldn’t be writing this article in English. I could have "Fluency in Spanish in ten days?" or I could "Learn Japanese Rapidly" by "Utilizing our sneaky linguistic secret".  

If I only read my junk mail, I would be a better communicator by "Breaking Bad Communication Habits" and learning to "Be a mentor & Teacher". I could even "Learn Psychology completely online."  

If I only read my junk mail, I would have more cash in my pocket because I could "Avoid Pain at the Pump" and "Get a Free Shoes!" I could get "30% off select furniture" and an whopping "85% on Printer Ink –Shipping On Us."

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