Call me (call me) on the line.
Call me, call me any, anytime.
We were big Blondie fans, but if the lyrics of “Call Me” are any indication, they’re not the best source of information about complying with the Do Not Call and robocall provisions of the Telemarketing Sales Rule. So we’re turning to FTC attorney Bikram Bandy to get answers to questions that businesses are asking.
My company has a great new product and we want to do a robocall campaign to let consumers know about it. Of course, we want to comply with the law, so we’re downloading the Do Not Call Registry to make sure our robocalls don’t go to those numbers. No problems, right?
BIKRAM: Wrong. If you’re trying to sell something, you can’t place robocalls to any phone number – even numbers that aren’t on the Do Not Call Registry. The only exception is if the consumer has given signed written permission to receive robocalls on behalf of your company (not your affiliates, marketing partners, etc. – your company). The written permission must include the consumer’s phone number and has to clearly and conspicuously explain that he or she gives your company permission to make robocalls. The bottom line: If you don’t have valid written permission, you can’t send robocalls. Period.