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Are you not happy about how low your sales numbers are? You aren’t alone. Reports show that 79% of marketing never leads to sales. The question is, is there any way that your team can beat that average?
If you want to make the most of your outbound sales strategy, eliminating mistakes is a significant first step. Below are five common outbound sales mistakes that are easy to avoid.
Editor's Note - We are often surprised when we ask clients new to The Computing Center where their data is stored. Many times, they don't know. This article from the FTC focuses on the basics of data storage, especially since your data may have been scattered during the pandemic with many employees working from home.
As many companies shift to an in-person workplace, you and your employees face the opportunities and challenges of the new new normal. Today is the first in a five-part Back to Business blog series to help ease the transition back to the office, including steps you can take to reduce the risk that COVID scammers, data thieves, and financial fraudsters will follow you there. One consideration for companies: assuring you’re in control of sensitive information. Here are some tips on maintaining appropriate data security standards as your employees return to the workplace.
Update your data inventory. Important business records need to be on your system and not on the personal laptops, tablets, or phones of staff members. Work with your employees to make sure need-to-keep documents are where they need to be and that confidential information that shouldn’t be in employees’ personal possession is securely removed.If you are like most, you look for ways to ensure your IT projects thrive. One undervalued project aspect that can save you energy, time, and cash flow is your selected payment method.
Before you invest in your next IT endeavor, ask yourself:
- Do you have other projects, expenses or initiatives that require cash or capital that you would like to invest in?
- Would a payment plan help you better manage your cash flow and expenses?
- Are you looking to maximize your IT project, but working on a tight budget?
If you answered yes to any of these questions, an alternative acquisition model is the right choice for you.
Over half the world’s population now uses social media.
If you do not engage with customers across the different social media platforms, you are missing out on a great opportunity to promote your business for free.
If you want to learn more, follow our short guide on finding and meeting your customer’s needs online.
Know Your Audience
Before you can reach out and engage your customers on social media, you need to understand who they are. It would help if you got to know them so you can know who you are talking to.
The best way to do this is to create personas—characters representing the target demographics of your market. Building these persona profiles is a key part of any digital marketing strategy.
Analyze your audience and dig deep into any data that social media platforms provide you about your followers. Interview them and observe their behaviors. Group them by age, activity, and interests, and then tailor your content specifically towards different groups.
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