Creating Brand Advocates

The trends in the world are shifting massively! From the clothes you wore a decade ago, to the food you eat, people’s taste and preferences have changed over time. With tons of information almost available at our fingertips now, we are engaging with all kinds of content on daily basis!

While globalization has generated potential opportunities for many businesses, the competition of creating engaging content is more difficult now than ever before! This is a huge challenge obstacle for some organization's  marketing teams.  While the core objective of the marketing process is to create value for customers and capture value for customers, building loyal customers is vital to the success of businesses!

However, part of the process of having regular loyal customers is also having your customers become your brand's or your company's brand advocates. Many organizations are developing comprehensive plans for businesses to achieve this objective. Other companies, even Microsoft CRM Dynamics, are providing marketing consulting services that are helpful for businesses with customer retention as their core goal! 

If you are looking for turning your customers into brand advocates, there are few things to keep in mind!


Promote Your Business!


Look, we all know that it's been a weird year and some of our businesses are really struggling. Getting to basics can definitely help.

Often, the hardest aspect of running a business isn’t the daily operations but the marketing and advertising aspects. A business only succeeds when it gets its name out there, but promoting a business is a neverending challenge for many entrepreneurs.

So what are the best ways to promote your business?

This guide will show you how to promote your business to capture your audience’s attention and to stand out from your competition.


eCommerce vs Online Marketplace

 E-commerce vs Online Marketplace: What Are the Benefits for SMBs?

What’s the difference between ecommerce and the online marketplace? How do you, as a retailer, choose between the two? Or do you even need to choose? Here’s what you need to know about setting up your online sales channel and how each option is strategically poised to help you grow – no matter what the future of retail holds.
It’s a common myth that online retailers have replaced in-person shopping experiences. The National Retail Federation reports that, of the top 50 online retailers, most also have their own brick-and-mortar shops.
Prior to the COVID-19 pandemic, online sales made up 10% of what we call “retail” sales. This acceptance of online purchases is widespread, but how retailers approach the issue of internet purchases has had mixed results. Specifically, there’s one group that favors ecommerce solutions, while others embrace online marketplaces. Let’s take a quick look at the differences.


How to Stop Robocalls

Robocalls - with all that's been going on in 2020, these are a continued annoyance and possibly worse. And locally, with our large student population from China and Taiwan, Ithaca has its own special kind of madness; robocalls in Chinese! The technology and cost to create and make these kinds of calls is very simple and incredibly cheap - hence all the calls at all hours. Here, Hewlett Packard provides some of the basics in attempting to reduce this annoying part of everyones day.
How often do you find yourself at your desk in the middle of a critical, time-sensitive project only to have your concentration shattered by the ear-piercing ring of your mobile phone?
You look down and see your friend, “Scam Likely,” calling once again. He must be a good friend because you hear from him at work at least twice a day, and he seems relaxed enough to call at the most inopportune times. You want to end your connection with him – given his rude interruptions – but you’re not quite sure how to do it.
The first thing you need to know is that you’re most likely dealing with isn’t a person at all but a robocall. What is that? Well, if you answer your mobile phone and hear what sounds like it might be a previously recorded message, it is most likely a robocall.
And it could very well be an unlawful attempt to reach you.


Relationships - The Key to success

(NewsUSA) - Now more than ever, building relationships is important to small businesses so they can compete in the global marketplace.

The Smart Money Network is a community of digital marketing experts whose mission is to support entrepreneurs as they grow their businesses, especially in the new and increasingly online economy.

Having a partner to navigate the field of digital marketing can help small businesses get the edge they need. The Smart Money Network collaborates with small business clients and coaches them on how to engage a target audience with the right message at the right time, using a combination of digital tools and the power of persuasion.


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