Over half the world’s population now uses social media.
If you do not engage with customers across the different social media platforms, you are missing out on a great opportunity to promote your business for free.
If you want to learn more, follow our short guide on finding and meeting your customer’s needs online.
Know Your Audience
Before you can reach out and engage your customers on social media, you need to understand who they are. It would help if you got to know them so you can know who you are talking to.
The best way to do this is to create personas—characters representing the target demographics of your market. Building these persona profiles is a key part of any digital marketing strategy.
Analyze your audience and dig deep into any data that social media platforms provide you about your followers. Interview them and observe their behaviors. Group them by age, activity, and interests, and then tailor your content specifically towards different groups.
[More]