Advertising and marketing is regulated by federal law, and if you’re not on top of the regulations that apply to you, your ads could end up costing you more in fines than they bring in business. The Federal Trade Commission regulates and enforces advertising laws. Here are some key advertising and marketing mistakes small business owners should avoid.
Mistake #1: Sending SPAM email. No one likes to receive spam, but you’ll be really unhappy if you are accused of sending it. If enough of your business emails get marked as spam, the recipients’ ISPs could block your emails, or your email service provider could shut off your campaign. But that’s the least of your worries, because breaking CAN-SPAM laws could cost you as much as $16,000 for each spam email.