Check yourself before sending that email

Editor's Note - How many times have you received an email and wondered what the sender was thinking when they wrote it? Before any email gets sent a content review usually makes sense.  Here are some additional tips.

Despite the numerous means of communication, email is still heavily relied upon to deliver messages in the business world, especially for remote workers. Even in the office, it often seems easier to shoot off emails to colleagues instead of walking the 50 feet to their desk. If email is replacing some basic human interactions, we need to pay more attention to how we’re using it.

When composing an email, it’s often easy to forget there’s a human on the other side. You should manually check the tone of each and every message you send to make sure you’re communicating your message in the most effective way possible, leaving less room for misinterpretation.

[More]

Robocalls and Your Business

We are not fans of "robocalls"!  You know, the calls that come in within five minutes of sitting down to dinner.  However certain kinds of telemarketing is legal.  Here the thoughts of one FTC attorney.

Call me (call me) on the line.
Call me, call me any, anytime.

We were big Blondie fans, but if the lyrics of “Call Me” are any indication, they’re not the best source of information about complying with the Do Not Call and robocall provisions of the Telemarketing Sales Rule. So we’re turning to FTC attorney Bikram Bandy to get answers to questions that businesses are asking.

My company has a great new product and we want to do a robocall campaign to let consumers know about it. Of course, we want to comply with the law, so we’re downloading the Do Not Call Registry to make sure our robocalls don’t go to those numbers. No problems, right?

BIKRAM:  Wrong. If you’re trying to sell something, you can’t place robocalls to any phone number – even numbers that aren’t on the Do Not Call Registry. The only exception is if the consumer has given signed written permission to receive robocalls on behalf of your company (not your affiliates, marketing partners, etc. – your company). The written permission must include the consumer’s phone number and has to clearly and conspicuously explain that he or she gives your company permission to make robocalls. The bottom line: If you don’t have valid written permission, you can’t send robocalls. Period.

[More]

Word of Mouth Marketing - Some Good Ideas

Our lives these days seem to be dominated by marketing messages from every place imaginable - the web, email, TV, radio, billboards and our smartphones. This article from the Small Business Administration discusses the best marketing tool for small and medium business -- word of mouth. People talk and all businesses should listen.

In a recent study by Infusionsoft, SMBs far and away said “word of mouth” was their most effective marketing tool. Sixty-two percent cited word-of-mouth as their best marketing tactic—nearly twice as effective as the email, the second-rated tactic (34 percent).

How can you boost word-of-mouth marketing for your small business? Try these 11 ideas.

[More]

IC EdTech Day - March 19th

The Computing Center will be participating in the 25th Annual Education Technology Day at Ithaca College on Thursday, March 19th. We will be working with our friends from Hewlett Packard showing their latest tablets, notebooks and computer systems. 

Ed Tech Day is a regional technology event that attracts over 1,600 people annually from the upstate New York region. National manufacturers will be in attendance  including Adobe Systems, Apple, Dell, Epson, Hewlett Packard, and Microsoft.

While one of the primary audiences for the event is the higher education community, the event is open to everyone.  There is plenty of information that is of interest to K-12 education, the business and not-for-profit communities. At the event you'll be able to talk directly with representatives from major computer and technology manufactuerers and suppliers, explore educational applications, learn how technology is being used today in and outside of higher education and see what can be expected in the coming years. 

The 2015 show will take place on Thursday, March 19, 2015, from 9:00 am to 4:00 pm in the Emerson Suites and adjoining areas of the Campus Center at Ithaca College. The show features a Vendor Technology Showcase, a College Showcase, and a series of seminars. 

[More]

Some great rules for effective leaders

Effective leaders are at the center of many successful businesses, frequently rivaling the impact of a compelling product, a marketplace niche, or a unique value proposition. In fact, a DDI global survey found that organizations with the highest quality leaders were 13 times more likely to outperform their competition in key bottom-line metrics such as financial performance [1].


As 2015 unfolds, make sure you’re leading your business in a way that drives results by focusing on these seven key leadership ingredients.

1. Be crystal clear
Being transparent about the state of the business and its objectives helps employees understand their roles in pushing the organization forward. But author William Schiemann found when polling businesses that only 14 percent of employees have a solid understanding of their company’s strategy and direction [2]. From monthly newsletters to daily team huddles, employ a regular communication plan that spotlights priorities and defines the path to results.

[More]

Previous Entries / More Entries