Initial Steps to Effective Social Media Marketing

Social Media platforms are all over the headlines these past weeks and not in good ways. However, social media can be very effective in getting your message to your clients. (Your'e reading this - right?!) Here are some steps to consider if you're going to add social media platforms to your marketing mix.

Facebook, Twitter, Instagram, and more — social media can be pretty overwhelming at times. But hold on!

Success in social media may not be nearly as complicated as you think. In fact, here’s a simple formula any small business owner or entrepreneur can follow to become a social media superstar. These  steps will get you started: 

Define your marketing goals

Start with a plan. Define a small set of marketing goals. (But not too many!) For example, perhaps you want to:

  • Develop better brand loyalty in customers who already like your products or services
  • Create a mailing list to allow you share new products or other news
  • Drive traffic to your website to share more information about your brand or generate more sales
  • Establish thought leadership to distinguish your brand in your industry or market
  • Expand brand recognition in general

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When's the Right Time to Embrace Innovation

We get asked about new technology products and innovations all the time. We also get asked whether and when clients should "make" the move. Sometimes the answers are easy. With others, how and when are not obvious. This article discusses an innovation that may be a while before it's in general use.

When is the right time to embrace innovations in technology? Today, tomorrow, or 2057? There really isn’t a specific time or universal formula that will reveal the answer to you, but with so much innovation happening on a regular basis, it’d be ideal to know exactly when and how to incorporate new technology at your business for maximum effect.

Don’t fret—we’re not here to crush the dreams of early adopters everywhere. Instead, take a look at what you can control to better time your adventures with “the next big thing.”

Do virtual currencies hold the answer?

Imagine a technology so disruptive it has the potential to change how you live—or at least how you spend. This exercise shouldn’t take much creative energy: We’re talking about cryptocurrency, of course. If you don’t have the slightest interest in cryptocurrency, don’t check out just yet—it can offer a surprisingly apt lesson in how to welcome innovations in technology, no matter the industry or vertical.

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Online Tax Filing Tips

It's that time of year again - tax filing season. More people are filing their taxes online than ever before.Unfortunately the "bad guys" know that and can create enormous havoc should they get hold of your information.Here are some basic precautions to take to keep you tax information secure.

Online fraud is a fast growing crime. The ability for cybercriminals to be anonymous and conduct their crimes from anywhere in the world makes it very difficult, if not impossible, for law enforcement to curb it.

As online fraud continues to grow, a number of American citizens might face this scenario: It’s tax season, and you are getting your paperwork together in order to file your taxes. During the process of filing your taxes you may realize that it appears as if you have already filed your returns for the year. It’s possible that someone has used your Social Security number (SSN) to file taxes. As for the refund you were hoping to get, it could be in the hands of thieves and fraudsters.

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Selecting an Available Domain Name

Back in the dark ages (1990s) selecting a website domain name was kind of random. Some names were obvious. Others were simple contractions – like The Computing Center becoming www.compcenter.com. Today, it’s a lot more complicated and sometimes it appears that all the good domain names are already taken. Not so…read on.

 

I'd be a zillionaire if I earned a dollar each time someone complains that all the great domain names are already taken. It's just not true, however. Even in a highly competitive industry, you can think up original, appealing domain names for businesses by using naming tactics that few people use, such as these:

1. Focus on results. What is the outcome or end result that people want to have from buying a certain product or service? How do they feel when they have finished the transaction? My own company name, Named At Last, falls into this category.

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What Girl Scouts Can Teach You about Blockchain

Having trouble getting your head around how blockchain IT works and why it’s important for business?

In order to help simplify things for you (and in the spirit of it being Girl Scout cookie season), let’s look back at a model that any former Girl or Boy Scout knows well: the fire triangle.

The fire triangle is a simple way of understanding the conditions to create fire. Specifically, you need heat, oxygen, and fuel combined in order for a fire to be able to start. Similarly, you can use this model to understand how blockchain helps create the conditions necessary for digital transformation to happen.

But first, the basics.

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